By the time you finish reading this review, you probably could have finished the book and already be writing fantastic pitches. Well...maybe not that quick, but this book is a relatively short read, absolutely jam-packed with information on how to write converting pitches and queries (very helpful for us author types).
I found this book incredibly helpful in the way Libbie explains the break down of writing a great pitch and gives examples of her own work. She's very specific and detailed, talking very honestly about what it is to market and package our books and move from this book being a mind-baby into a product that we need to push from the nest and sell.
One paragraph, I particularly enjoyed, and that I felt brought to life the feelings of all authors journeying this new road goes like this, "You hope it finds its audience. Maybe you say a frantic prayer to the book gods and pour out a pot of coffee in sacrifice, pleading with them to be merciful and to bless your book with the good luck it needs."
She goes on to relate that more books are being written today than ever before and to stand out, we need to market, to move a reader to thinking, "I've got to read this now!" She says, "A good pitch hits the reader's instincts - it invades their subconscious, it speaks to them on a level so deep the reader may not even be aware that she's being spoken to."
After discussing the 'Why,' Libbie discusses the 'How.'
"Effective book packaging actually combines three equally crucial components: title, cover, and pitch."
She goes on to say, "We can produce an entire novel full of complex characters, meticulous world-building, mounting tension, and thrilling twists, but we can't write a couple short paragraphs that describe the book!" She points out that us as authors being so invested is exactly why it's hard to distill all of it into a smaller version that piques interest.
She creates a simple and effective formula for authors to break their books down into.
1. A Character
2. Wants something
3. Encounters an obstacle
4. struggles to achieve goal
5. Something important is at stake.
She says, "By focusing on what's at stake, you make a promise to the reader that the character will either succeed or fail by the end of the book - that the character arc will be complete, and that the story will be satisfying.
Then Libbie goes on to break each of the elements down, explain their importance to the formula, and exactly how to incorporate them into the pitch. The book also dives into formulating a pitch for multiple characters.
She also gives examples of what not to do, such as falsifying the tone of your novel or asking questions in the pitch that don't relate to your reader.
I'd definitely recommend giving this book a read. It's great, formulated, and a huge help to authors writing pitches, marketing copy, and querying agents.
If you'd like to check this book out on Amazon, Click Here.