While this book came highly recommended and had a lot of good points, I admit that I have mixed feelings upon completion.
This particular book wasn't my cup of tea, but I realize that many others will enjoy the voice and the stories. I want to mention specifically what I did and didn't like about the book. Since I want to end on a positive note, we'll start with the cons.
Tedious to get through. There is a flow to the speaker's voice, but it's not a flow that matches me personally. That made it hard to keep reading, but I finished it because I made a commitment to get through a reading list.
It didn't seem organized well. It jumped around, strayed off topic often, and covered some topics twice. In that regard, the book paid homage to it's name.
There wasn't a natural progression to the elements it taught, and the ideas weren't tight and fluid like a pipeline directing water. It was more like a flood of information, some useful, some not, going every which way. Reading the loose format was more like slogging through mud to get to the important points.
Like I said, others will get a kick out of the Author's in-your-face writing and methods to the madness.
The ideas presented were great ideas, "Write. Publish. Repeat." being the overall theme. Book funnels were discussed at length (including their funnels and how they work) and leveraging the books by thinking of them as assets. They also mentioned the importance of book reviews and how to go get them, placing Calls to Action inside books, and scheduling writing time.
The examples matched the point they were trying to make. I particularly liked the point about the Angry Birds app that Johnny had gotten for free, but because his son liked it so much, the free app lead to up-sells. Also used as an example was the TV show Friends which aired for free, but spurred them to buy all the seasons. Both these examples in particular illustrated the use of a perma-free book to let the readers get a feel for the authors and decide if they'd like more.
They also use their own experiences with the book industry and their materials as examples which is helpful.
They have clever moments where they add in little tidbits that made me smile. Particularly their shout out to Stephen King.
The encompassing attitude is what they intended it to be: two people sitting on bar stools and talking about publishing. They specifically mention their intent in the book, and they nail it on the head.
Though certain parts of the book are worth studying (I'll probably go back into the book to refresh myself on how they set up their funnels when I'm ready to do so with my own work.), overall, I'd say that the information could be had elsewhere for less effort. I had to restart the book because I'd quit the first time, and even in the second pass, I wanted to quit again, because of how tedious the writing was.
Again, not my cup of tea, but I do suggest reading a sample at least for yourself if you're interested.
I hope this has been helpful for you.